Happy 2017 EVERYONE! This will be a very interesting year indeed. New regulations in media and business. It’s indeed the wild west. 2016 was a very unusual year but it was a groundbreaking year for my company UBC-TV. Besides the heartbreaking losses of many icons and legends and the stressful election; I can say the year was good. If anyone knows anything about me; I am committed to expressing creativity that is not in a box. Too many companies do the same ole same ole and it has become boring to most people. What I saw in 2016 was a lean towards more diversity in story telling and the way stories are told. Also more openness to getting new producers and talent into the mix.
I feel the world has kind of caught up with me in some ways. I have for years talked about multi-platforms before they became sexy. Now we are in fact in a multi-platformed world. So exciting yet only at its beginning. Time will tell what new companies emerge and what companies fold. It’s for sure that brands and media companies who continue to do their business in a box will not survive the new world of the way things are evolving into. The customer is now the one who has the power to choose and companies are now being called out for things that in the past would not even register. I attended many high level corporate gatherings last year where there were many white haired men and women from legacy companies in the room looking for answers on how to retain their market share and capture the elusive ‘millennial market’. I am happy that they are getting it…. finally. At CES they always say, ‘Innovate or Die’. This past CES hit records as now technology and the Internet of Things are catching on and consumers are now demanding choice and access to content, goods and services when and where they choose and on multiple platforms. It’s a bit exhausting on some levels because there is so much choice; which I feel will shake out soon. Also depends upon how the FCC changes the rules with the new administration. Pai has been chosen to lead the FCC so the playing field will get drastically smaller which means less choice for some. I am sure we independents will find a way to overcome that. I am an advocate for a more open internet. But that will be seen and it will not happen without a fierce fight; as with many other things. What it has done is opened and leveled the field. As cable channels now run to OTT and other platforms; it has opened up a great need for diversity of content and programming.
Finally the industry gets that the world and that this country is one that is diverse with tastes that run the gammit. Consumers are no longer satisfied with the same old story, cast with the same old formulas where we see no people of color, no women in strong roles and no LGBTQ characters. Shows like ‘This is Us’ and ‘Modern Family’ have changed the landscape and companies like Netflix, Apple and Google has pushed the envelope into a new reality of which the old gate keepers now have to LET GO of the door and let others come in. Some are doing it willingly and others are still in the old control mode. Either way, the change is upon us and it is a good thing. Mobile phones are now our new offices and computers. So where do we go from here? As Ralph Kramden said in the ‘Honey Mooners’, to the MOON ALICE!! LOL!
That being said; I am happy to announce that my company UBC-TV has landed deals with Roku and Amazon Prime! We will deliver original content in various ways; on demand and via channels worldwide on multiple platforms that will include television. The deals don’t end there. We are in talks with a other major content distributors that will be announced as the deals are completed. I am very excited as this gives me the playing field to create some really great original programming and to cut deals with really great content providers that others are passing by. Content is King and Queen. Period. It’s the life blood of any media company or network. In the next few months you will see UBC-TV take its steps out into the spotlight. I have been working tirelessly to pull the things together that have to be done in order to make this sort of move. It’s not as easy as it may seem; I am sure a lot of my colleagues agree with me. But its gives me great satisfaction to be able to create and distribute to audiences that are hungry to see themselves as the hero and the heroines; finally. We plan on doing our soft launch this spring and marching onward and making announcements about our line-up. Our website will offer a more engaging experience as we move forward with implementing new technology and experiences for our subscribers. I have had a lot of time and experiences to shape and mold this vision. I have seen others fail and I have seen others succeed. Now it is time to move on to the next level for UBC-TV. I hope you all continue to follow us on our journey. Please LIKE our Facebook and Twitter pages at UBCTVNETWORKS. A lot of new show pages are beginning to appear there and you will find out first what’s going with us on our Facebook pages before we make public media announcements. Last words; Stay with what you believe in. Nothing ventured, nothing gained. You gotta be in it to win it!!
Stay tuned for more updates on UBC-TV and its programming line-up and events. We have other major surprises in our hat! We also plan on having events where our supporters can come out and engage with us one on one!!