The landscape is changing everyday it seems. The offerings of new content distributors have the majors in a tailspin. They now must innovate or become not relevant. The ON DEMAND SUMMIT did just that.  Michael Paull VP of Digital Video for Amazon discussed what Amazon is doing and what they have on the drawing board.

Amazon has done wonders in diversifying their content. They are expanding the lineup  to satisfy the current customer base and to bring in more subscribers.  The discussion was also centered around monetizing content and marketing. Mr. Paull is very excited and direct about what Amazon is doing with their content plays. They are a major player.

Stephen Meyer VP of Video Strategy for Comcast. Comcast has always been in the thick of convergence. The Xfinity brand is bringing TV Everywhere to all of their customers across all platforms. Its gives the customer the ability to see their content when and how they want to see it. Comcast is a major player on many levels but they love innovation and it keeps them on top.

Roku, Vubiquity, iDemand were among the many media companies in attendance at the summit. It was an eye opening experience for me and to be among so many decision makers was wonderful.  I got the words from the guys and gals who are the leaders in the way we will see content for the future. Of course I put my 2 and 3 cents in!

Everyone is now finally speaking with one another about how we can all work together in the future. This is the wild west and a new frontier and we all need to be involved in how we are going to work together. The consumer is now the big boss. The content creators, hardware makers, distributors and all the additional players have to work together now.

I feel this is a good thing. The gate keepers of old are having to rethink their plans and be more inclusive of culture, diversity of staff and allowing the stories that have not been told in the past be told now.

More on this to come as things take shape and roll out. We know now that AT&T wants to buy Time Warner. We shall see how that turns out. Let me know how you feel about the proposed merger.

Peggy D


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