‘CONTENT IS KING’ this week at NATPE. It is the place for shopping your content for televison and film. It begins tomorrow, January 24th and runs until January 26th. It will be held at the Fontainebleau Resort. If you have a show you are shopping, you need to get here!!



Microsoft Advertising, American Express and Pepsi North America, Among Others to Highlight Special Programming During Miami Marketplace

LOS ANGELES, January, 2011 – NATPE||Content First will for the first time directly connect top brands, media buyers, production companies, studios and ad solution companies with its special Ad Innovations Track taking place Wednesday Jan. 26 at the organization’s Miami market and conference, NATPE President & CEO Rick Feldman announced today.

In association with lead sponsor Microsoft Advertising and support from Rodale, SeamBI and Tremor Media, the Advertising Innovations track will showcase branded content, brand extensions and new advertising solution technologies through a series of panels and networking events featuring leading industry players. Attendees will take part in a unique forum to network and learn more about the evolving advertising and brand entertainment industries.

“This track provides attendees with an unprecedented opportunity to hear directly from many of the leading brands and advertising agencies,” said Feldman. “We are providing a productive and meaningful way for everyone to build relationships and learn how to monetize their content in this dynamic and opportunity-filled media landscape.”

American Express CMO John Hayes will deliver the program’s keynote address. In addition, leading executives from AT&T Mobility, Canoe Ventures, Grey Goose Vodka, GroupM Entertainment, IKEA,  MSN, MTV Networks, NBC Universal, Ogilvy Entertainment, Pepsi-Cola North America, P&G, Radical Media and Entertainment, SeamBI, Shine Reveille, Twentieth Television, Walmart and Yahoo! Media Group, among many others, will take part in the day’s programs.

A complete schedule is as follows. For more information please visit


9:30–10:15 am

Marketing Campaigns Across Three Screens

Moderator(s): Steven Amato, Partner, Omelet

Panelist(s): Jason R. Krebs, SVP, Chief Media Officer, Tremor Media;  Katie Lay, Brand Manager, Honey Bunches of Oats, Post Foods;  Cameron Death, SVP & GM, Digital Content, NBC Universal;  Chad Stubbs, Senior Manager, Media Strategy & Investment, Pepsi North America;  Rick Song, Senior Director, Eastern U.S. Sales, Microsoft Advertising

10:30–11:15 am


Moderator(s): Peter Tortorici, CEO, GroupM Entertainment Worldwide

Speaker(s): John Hayes, Chief Marketing Officer, American Express

11:30 am–12:15 pm

Master Class: The Future of Branded Content (Produced with Radical Media)

Moderator(s): Robert Friedman, President, Media and Entertainment, Radical Media

Speaker(s): Ross Martin, EVP, MTV Scratch, MTV Networks;  Emil Jattne, Senior Brand Manager, Grey Goose;  Frank Cooper III, SVP, Chief Consumer Engagement Officer, Pepsi-Cola Beverages Americas

12:30–1 pm In Conversation With Ben Simon, Wal-Mart and Rich DelCore, P&G

Moderator: Chris Grant, President, Shine International, Managing Director, Head of Worldwide Distribution, Reveille

Speaker: Ben Simon, Director of Brand Marketing, Walmart, Rich DelCore, Director of Global Brand Entertainment, P&G

2–2:30 pm

In Conversation With Daryl Evans, AT&T and Magnus Gustafsson, IKEA

Moderator: Jack Myers, CEO, Jack Myers Media Business Report

Speaker(s): Daryl Evans, VP, Consumer Advertising and Marcom, AT&T; Magnus Gustafsson, Head of Digital Media, IKEA

2:45–3:30 pm

Trifecta! Connecting Content Creators With Distributors & Brands

Moderator: Mary Murcko, EVP, Group Publisher, Rodale Inc.

Panelist(s): Catherine Warren, President, FanTrust Entertainment Strategies;  Chad Bennett, VP, Brand Development and Production, Reveille;  Erin McPherson, VP and Head of Originals & Video Programming, Yahoo!;  Niko Chauls, Managing Editor, MSN & Bing Video, Microsoft;  Stuart McLean, CEO, Content & Company

3:45–4:30 pm

Ad Innovations From the Front Lines of TV (Presented by SeamBI)

Moderator: Douglas Scott, President, OgilvyEntertainment

Panelist(s): Kathleen Keefe, VP, Sales, Hearst Television Inc.;  David Norton, SVP, Brand Integration, Ladder Up Media;  David Verklin, CEO, Canoe Ventures;  Judy Kenny, EVP, 20th Television Sales;  Roy Baharav, CEO and Co-founder, SeamBI

NATPE||Content First is a global, nonprofit organization committed to serving as a catalyst for the content revolution. Evolving to meet the needs of a changing media landscape, NATPE, through its many activities including exclusive videos, live streaming events and vibrant annual market, is at the nexus of the multiplatform content world. Moving to Miami, a major international destination, NATPE 2011, January 24 to 26 is where creativity meets connectivity and commerce.

 For more info go to

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